Synopsis: I developed the visual identity and brand strategy for "EntheoWave," a hypothetical fashion brand I created inspired by the cultural impact of the rediscovery of DMT in the 20th century. The project aimed to convey the essence of consciousness exploration and spiritual awakening through apparel design.

Challenge: The Design Brief called for a comprehensive creation of an apparel brand identity, from logo design to apparel graphics, within the context of a significant historical or cultural event. I chose to translate the profound significance of the DMT rediscovery in the early 20th century into a cohesive brand identity that resonated with potential investors and customers. My project navigates complex themes of psychedelic culture, spirituality, and innovation within the context of fashion branding.

Approach: I began by conducting in-depth research into the historical and cultural context surrounding the rediscovery of DMT in the early 20th century, exploring its impact on consciousness, art, and society. This research informed the development of EntheoWave's brand statement, tone of voice, and visual elements.

Solution: The solution involved creating a brand toolkit that included a compelling brand name and statement, a distinctive logo inspired by psychedelic art, a vibrant color palette, futuristic typefaces and 3D graphics. The brand's values of consciousness exploration, authenticity, and sustainability were integrated into every aspect of the visual identity, from apparel graphics to digital and retail experiences. The final presentation showcased a comprehensive brand narrative that invited individuals to embark on transformative journeys of self-discovery and connection to the cosmos through innovative fashion and immersive storytelling.