Synopsis: The design brief involved creating a key visual for the film adaptation from a list if short stories as an in-house designer at a small independent production company. This required distilling the story's key themes of unrequited love, disillusionment, and idealism versus reality into an impactful visual for promotional use.

Challenge: My specific challenge was to translate the nuanced narrative of "Araby" into a singular, iconographic visual suitable for a film poster. This involved understanding the narrative arc, characters, and symbolic motifs while meeting the requirements outlined by the instructors to create promotional materials across various platforms.

Approach: I began by immersing myself in the short story, analyzing its plot, character development, and underlying themes. Through comprehensive research and analysis, I identified key symbols and motifs that would form the conceptual foundation of the film's primary visual. Drawing inspiration from early 20th-century imagery, daguerreotype photography, and railway aesthetics, I aimed to capture the essence of the story's setting and emotional depth.

Solution: My solution involved creating a sepia-toned poster design that combined elements of early 20th-century imagery with daguerreotype-style collages. The central character, the boy, is prominently featured alongside symbolic images of trains and scenic backdrops, encapsulating the mood and atmosphere of Dublin in that era. The poster was strategically designed to resonate with the target audience and serve as a captivating promotional visual across various platforms, including traditional print and digital media.

ARABY: SHORT FILM POSTER

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Design For Good : Wholistic Mythology Brand